A set of original icons created for Life In Jeneral, an organizational design firm that helps people to simplify their living and establish the most efficient and functional systems for specific lifestyles. This set of icons helps the brand to effectively communicate with their audience and to improve the user experience on the website.
The rounded-edged and colorful design embodies the friendly and approachable personality of the brand. The consistent color scheme creates the aesthetic unity for the icon set, and also reinforces the brand’s visual identity.
Client: Life In Jeneral
Agency: NOMAD DV
Illustration & Design: Bessie Yang