Located in the industrial district of El Segundo, Smoky Hollow Coffee Roasters reflects the rich history of its town. The goal of this project was to develop a distinctive branding that embraces the bold and rustic traditions of Smoky Hollow. 

Inspired by industrial stamps, I created a set of web icons using only black lines paired with distinctive circular frames. The clean and uniform line illustrations reflect the rustic and yet modern nature of the brand. The icon set allows consumers to easily identity the strength and flavor of the roast. 

For digital marketing, I created the animated logo to accent our brand story. The sleek and fluid animation showcases the brand’s bold and confident personality and creates a memorable impression. 

I also developed marketing materials, including website pop-ups, email campaigns, social media marketing, and more.