Fresh Brothers Pizza came to us with the objective of attracting new customers and appealing to a wider audience. I wanted to shift focus away from the previous stagnant imagery, and moved towards a fresh and vibrant illustration of the brand highlighting their colorful personality. 

Specifically, I created graphics and video contents for their social media ad campaigns, as well as designing physical marketing materials including billboards and posters. With colorful and vibrant animations, I highlighted their fresh, local ingredients and dietary alternatives. The added motion graphic elements emphasized the playful and friendly personality of this brand. 

And the result? We were able to surpass previous goals and consistently provide a 7x return on social ad spend. With a brand new web design and refreshing marketing campaign, we generated large-scale awareness and sales growth over months. 

 Client: Fresh Brothers Pizza
Agency: NOMAD DV
Design & Animation: Bessie Yang